Musical taste varies a lot between different types of people. Music can be seen as almost tribal as some people choose their lifestyle around a certain genre of music. For example the band Iron Maiden has created a fan base that is usually associated with the biker gang, hells angels. Music can shape the way that people think, dress and speak. Most people, however, agree that music and its trends, sit at the epicentre of popular culture. There are two different types of culture (Higher culture and lower culture). An example of higher culture in music would be Steve Reich as his sound is unique and it targets a very particular audience, whereas someone like Lady Gaga would target a wider and a more commercial audience. Music can influence people up to an extent of a global community being changed by the musical trends. 
There are two different types of music in the industry (synthetic and organic). Synthetic music are people such as the Spice Girls and Destiny’s Child, whereas organic music would be artist like Four Tet and Burial. In the music industry there is a dynamic tension between the organic and synthetic style of music. Some critics believe that ‘music’ and ‘industry’ are in many ways incompatible terms. There is dynamic tension between the artistic and commercial forces that underpins the success of the vast media business. Another characteristic to take into account is the music industries ‘synergetic connections’ with other media forms such as TV, Radio and Magazines. For example a band may want to promote themselves through other types of media to sell their product. TV shows like ‘The One Show’ and ‘Late Night with Jools Holland’ would be good for promoting the band we are filming (The Toy Hearts).
There are two different types of music in the industry (synthetic and organic). Synthetic music are people such as the Spice Girls and Destiny’s Child, whereas organic music would be artist like Four Tet and Burial. In the music industry there is a dynamic tension between the organic and synthetic style of music. Some critics believe that ‘music’ and ‘industry’ are in many ways incompatible terms. There is dynamic tension between the artistic and commercial forces that underpins the success of the vast media business. Another characteristic to take into account is the music industries ‘synergetic connections’ with other media forms such as TV, Radio and Magazines. For example a band may want to promote themselves through other types of media to sell their product. TV shows like ‘The One Show’ and ‘Late Night with Jools Holland’ would be good for promoting the band we are filming (The Toy Hearts).
This is a link to the later with Jools Holland official web page:
Radio shows such as ‘BBC 6 Music’ and ‘BBC Radio 2’ would be ideal for our band as they are targeting a niche audience. ‘Country Life’ Magazine would be suitable for a Toy Hearts interview as well. A mutual reliance can be formed which can lead to positive promotion, however this is risky as a negative review may be documented and this could decrease sales. 
A pop video is only one part of the marketing campaign in terms of promotion. There are other aspects such as gigs and reviews. The music industry is overall dominated by 4 major record labels. These are Universal, Sony, Warner Bros and EMI. All of these companies are known as the ‘major’ record labels. They are also known as trans-national corporations. Each of these record labels will own smaller more independent record labels of which they can produce smaller and more alternative bands. They will also own magazines, radio stations and TV stations. This gives them an advantage as they can get their artists the best locations within the magazine, or an exclusive review on their radio station or TV show. This means that all of their departments of the company are helping out the artist and trying to spread popularity and increase sales.
The smaller companies that the major record labels own are called subsidiary companies or ‘major independents’ and they are there to reach different kinds of audiences in different areas of the world. There are also lots of smaller companies with little or no financial connection to the majors. These companies will concentrate more on the organic music which is created for niche audiences. These companies are known as independents. Major Record Labels will spend about £1 Million on an album and about £500,000 on a music video. An independent will spend around £100,000 on an album and £50,000 on a video. This shows that the major record labels have much more money than the independents and can afford to produce projects on a larger scale.
As a whole, the industry has a complex connection with lots of different types of media (Such as Radio, TV, Film and Magazines). When a company is trying to sell the band they will deliver a song and the meaning to that song. This helps create the image or the brand for the band itself. The use of synergy within companies can give various artists massive advantages as they can be in magazines and interview on TV or radio. The music video can help create synergy and also serve a number of different functions. For example a video can promote a specific single or the album itself and help establish the band. It can create a star image of which people look up to and aspire to be like. A video will also be entertaining in itself, and can reinforce the meaning of the song through visual images.
There are however certain threats upon the concept of music videos. In some cases they are becoming obsolete and irrelevant. Due to the rapid increase of illegal downloading people are paying less attention the actual video of the song. Websites such as ‘My space’ and ‘soundcloud’ are allowing people to stream and download for free people’s tracks that they have made. This imposes a serious threat for music videos as people will not be looking on music channels for new songs, but online, so there will usually be no accompanying video. I still believe that there will always be a future for the pop video. The website ‘Youtube’ allows people to listen to the music, but also watch the video that goes with it and some people prefer this than to just listen to the music.
A pop video is only one part of the marketing campaign in terms of promotion. There are other aspects such as gigs and reviews. The music industry is overall dominated by 4 major record labels. These are Universal, Sony, Warner Bros and EMI. All of these companies are known as the ‘major’ record labels. They are also known as trans-national corporations. Each of these record labels will own smaller more independent record labels of which they can produce smaller and more alternative bands. They will also own magazines, radio stations and TV stations. This gives them an advantage as they can get their artists the best locations within the magazine, or an exclusive review on their radio station or TV show. This means that all of their departments of the company are helping out the artist and trying to spread popularity and increase sales.
The smaller companies that the major record labels own are called subsidiary companies or ‘major independents’ and they are there to reach different kinds of audiences in different areas of the world. There are also lots of smaller companies with little or no financial connection to the majors. These companies will concentrate more on the organic music which is created for niche audiences. These companies are known as independents. Major Record Labels will spend about £1 Million on an album and about £500,000 on a music video. An independent will spend around £100,000 on an album and £50,000 on a video. This shows that the major record labels have much more money than the independents and can afford to produce projects on a larger scale.
As a whole, the industry has a complex connection with lots of different types of media (Such as Radio, TV, Film and Magazines). When a company is trying to sell the band they will deliver a song and the meaning to that song. This helps create the image or the brand for the band itself. The use of synergy within companies can give various artists massive advantages as they can be in magazines and interview on TV or radio. The music video can help create synergy and also serve a number of different functions. For example a video can promote a specific single or the album itself and help establish the band. It can create a star image of which people look up to and aspire to be like. A video will also be entertaining in itself, and can reinforce the meaning of the song through visual images.
There are however certain threats upon the concept of music videos. In some cases they are becoming obsolete and irrelevant. Due to the rapid increase of illegal downloading people are paying less attention the actual video of the song. Websites such as ‘My space’ and ‘soundcloud’ are allowing people to stream and download for free people’s tracks that they have made. This imposes a serious threat for music videos as people will not be looking on music channels for new songs, but online, so there will usually be no accompanying video. I still believe that there will always be a future for the pop video. The website ‘Youtube’ allows people to listen to the music, but also watch the video that goes with it and some people prefer this than to just listen to the music.
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