We wanted to promote the band as much as possible through the advert that we created so that record sales would be as high as possible. We tried to incorporate the bands image of being vintage with a modern twist into the advert as well to promote their image as well as their music. We decided to use a faded background which looked old and vintage and from that we started to layer up other ideas. The magazine advert contains the band’s name, contact details, a picture of the band and some iconic images to enhance their image. We used a photo of the band where they are all standing on stage with their instruments. We then used effects to fade the picture on Photoshop. We used four images to fill out the rest of the advert as well. We have a picture of a cartoon woman who is a sex icon, from the 1950’s and underneath that we have placed an old Coca Cola sticker. We also got a picture of an American flag to symbolise the type of music that the band make (South American Folk). We have also placed some pictures of playing cards to fill out the page a bit. Tour dates are on the right hand side of the advert, with different venues and times. We felt it was important to keep it simple because it would not be viewed for long, so we needed as little information as possible so that it is more likely that the reader will remember it.Using the rule of thirds can help this. We laid out the design so that the eye line would cross the girls face first and then the tour dates along with the picture of the band.The software we used to create the advert was Photoshop. This software enabled us to completely create the poster.
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