Finale

"Music in itself carries a whole set of messages which are very, very rich and complex, and the words either serve to exclude certain ones or point up certain others."- Brian Eno.

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Looking back on the research, planning, development, Shooting and Editing of my media product there are lots of things I would do differently. Our song choice was aimed at a very niche audience and this meant that the video had to be in a niche style. This meant going against most of the Keith Negus’s conventions that are laid out. We had to think of a music video that would go with the song and this particular song was not really like anything else we had heard before this showed to be an everlasting burden. Even when we constructed some ideas and found a location, it would fall through even when it looked like it could not. This happened to us on very short notice and so we had to think of another idea very quickly. In the end we shot in the studio with a very simplistic setting. However in saying that we also set out to create something original and different and to a certain level I believe that we achieved that.

If I had to go through the process again I would certainly choose a more mainstream song and conform to Negus’s conventions more. I think a mistake we made was being too ambitious in being original on our first try at producing and creating a pop video. As we set ourselves more of a challenge and completed it, we had the comfort of achievement.